Is your business ready to take the next step and invest in a custom domain? Here’s everything you need to know about what a custom domain is, why you need one, and how to get started. Investing in a custom domain for your business is essential in establishing yourself as a credible source of information and building your brand. It will help improve your website’s search engine ranking and provide a more professional appearance that can help attract new customers.
What is a custom domain?
A custom domain is a unique web address that can be used to identify a website or online business. Unlike a generic domain, which anyone can use, a custom domain is owned by the individual or company who registered it. This provides a level of branding and professional identity that can be essential for businesses operating online.
Custom domains are often seen as more reliable and trustworthy than generic domains, which can improve click-through rates and customer confidence. For these reasons, many businesses choose to invest in a custom domain name. While an initial cost is associated with registering a domain, it is generally considered a worthwhile investment.
What are the benefits of having your own custom domain name?
Having your own custom domain name has a lot of benefits. For one thing, it makes you look more professional. If you’re trying to build a brand or establish yourself as an expert in your field, then having a custom domain name can go a long way. It also makes it easier for people to find you online. If you’re using a generic domain name, then there’s a good chance that people will forget it or get it confused with someone else’s. However, if you have a custom domain name, then it will be much easier for people to find you and remember who you are.
Finally, having a custom domain name gives you more control over your online identity. You can use it to create an email address that reflects your brand, and you can even set up a website that’s entirely under your control. So if you’re looking to establish yourself online, having a custom domain name is the way to go.
What are some things that you should consider when buying a domain name?
When you’re considering plopping down your cold hard cash for a domain, there are some things you should think about first.
- The domain name should be relevant to your business
The domain name you choose must be relevant to your business. This will make it easier for people to find you online and understand what your website is about.
For example, a domain name like “www.plumbersrus.com” would be a good choice if you’re a plumber. It’s short, catchy, and tells people exactly what you do. On the other hand, a domain name like “www.johnsmithplumbing.com” would be less effective because it’s not as catchy.
- Your domain name should end .com
While there are other domain name endings like .net and .biz, most people still associate .com with businesses. So if you want your website to look as professional as possible, you should stick with .com.
- Keep it as short as possible
The shorter your domain name is, the easier it will be for people to remember. And if people can’t remember your domain name, then they’re not going to be able to find your website. So try to keep it short and sweet.
- Avoid using hyphens and numbers
Hyphens and numbers can make your domain name harder to remember and harder to type. So unless it’s absolutely necessary, you should avoid using them.
- Make sure the spelling is easy
You don’t want your domain name to be so difficult to spell that people can’t find you online. So make sure the spelling is easy and straightforward.
How much does it cost to buy a domain?
The cost varies depending on your domain name and where you buy it from. Generally, you can expect to pay around $10-15 per year for a .com domain. However, if you want a more unique or premium domain name, you may have to pay more.
The price usually depends on where you register your domain. Small web hosting companies usually charge more than large registrars that have hundreds of thousands of customers.
To get the best price on a domain, you should compare prices from different registrars before making your purchase.
How to buy a domain name
Let’s go over the process of how to buy a domain name.
- Decide which registrar you’re going to use
It’s best to use a domain name registrar and not the web hosting company you plan on using. The reason is that you want to have the option to switch web hosting companies if you’re not happy with the service.
Something else you need to consider is the price. Some registrars are more expensive than others, so you should compare prices before making your final decision.
If you’ve never bought a domain name before, checking online reviews before settling on a registrar is wise.
- Find an available domain name
The first step is to find a domain name that’s available. Then, you can use a domain name checker tool to see if the domain you want is available.
You’ll need to choose a different domain name if it’s unavailable. Try to choose something that’s relevant to your business and easy to remember.
It might take several attempts before you find an available domain name that you’re happy with.
- Choose the length of time you want to register the domain for
The shortest amount of time you can register a domain for is one year. However, you have the option of registering for multiple years.
It’s usually best to register for multiple years because if you forget to renew your domain, you won’t lose it.
Remember, you’ll lose your domain name if you don’t renew it. After the domain name expires, it’s available to anyone who wants to buy it. So, if you got a good domain, register it for at least two or three years so that you don’t have to worry about it.
- Select privacy protection (optional)
When you buy a domain name, your personal information is made available to the public. This includes your name, address, and email address.
You can pay an additional fee for WHOIS privacy protection if you want to keep your information private.
This service will replace your personal information with the contact information of the privacy protection service. That way, your information is protected, and you don’t have to worry about getting spam emails.
- Consider any add-ons the register offers
Some domain registrar offers add-ons such as email accounts and website builders. If you’re interested in these services, you can add them when you purchase your domain name.
Some registrars also offer hosting, but, as we mentioned earlier, it’s usually better to buy your domain and hosting from two different companies.
- Enter your payment information
Once you’ve chosen your domain name and added any extras, you’ll need to enter your payment information.
Most registrars accept major credit cards, such as Visa and Mastercard. Some also accept PayPal.
Once your payment is processed, you’ll be the domain name’s owner.
- Set up DNS (Domain Name System) records
The next step is to set up DNS records. DNS is what tells the internet where your website is located.
Your web hosting company will give you the DNS information you need to enter. If you’re not sure how to do this, you can contact their customer support, and they’ll be able to help you.
- Verify that your domain is working
The last step is to verify that your domain is working. You can do this by typing your domain name into a browser and seeing if it takes you to your website.
If it doesn’t, you’ll need to check your DNS records to ensure they’re correct.
It may take up to 48 hours for your domain to point to your web hosting. However, these days, it usually takes a few minutes or an hour at the most.
The domain you choose is a reflection of your brand. So it’s important to take your time and choose a good one. Don’t rush into it and end up with something you’re not happy with.
Remember, you’re stuck with your chosen domain, so choose wisely!
The process for buying a domain and setting it up to point to your hosting is the same every time. However, once you get the process down the first time, it’ll become much easier when you purchase more domains in the future.