As a WordPress user, you may have heard of the term A/B testing before. But if this is your first time hearing about it and you’re curious to know more about it, you’ve come to the right place.

What is A/B testing?

A/B testing is a method for determining which version of a web page converts the best. To do this, you create variations of your web page and then split traffic so that equal amounts visit both versions. From there, you can analyze which variation performs better. This allows you to improve your website and increase conversions.

Several plugins out there make it easy for anyone to run their own A/B tests. Let’s look at some of the best WordPress A/B testing plugins and tools available for your website.

Simple Page Tester

The WordPress plugin Simple Page Tester is an excellent tool for those who want to create A/B split tests for their pages, posts, and custom post types. After you install and activate the plugin, you’ll see a new widget called “Split Test” on your posts and pages.

You can use this widget to replicate the page you’re on, select another page to test or create a new page for your test. Once you’ve made your selection, you can modify the alternative page to have one variable changed, such as the placement of the CTA button. You can change the proportion of traffic you direct to each version of the page. With Simple Page Tester, split testing is easy and effective so that you can fine-tune your website to perfection.

If you want to track how well your split tests are performing, you need to use a service like Google Analytics and this plugin. The free version of this plugin doesn’t include conversion tracking. However, if you upgrade to the Simple Page Tester plugin’s premium version, it has built-in conversion tracking.

Nelio A/B Testing

If you’re looking for a more adaptable A/B testing platform designed specifically for WordPress, try Nelio A/B Testing. This tool can be used to test anything on your website, including pages, articles, custom post kinds, headlines, themes, menus, and widgets.

You can design a heatmap test to see how visitors act on a page if you’re unsure which piece to test. For instance, if many people arrive at a landing page but do not click the CTA button, you might include an experiment and develop several alternatives based on the current landing page. Another option would be to move the CTA button up the page. You might alter the button’s copy in another variation. With Nelio A/B Testing, you can add an infinite number of variations for the same test.

To view the overall number of conversions and visits the tested pages received, the difference in conversion rates between the original version and the variants, and other information, go to Tests and click the “View Results” link beneath each experiment.

Nelio A/B Testing has a free edition, but it only allows you to run tests with up to 1,000 viewers. You must upgrade to one of the paid plans to conduct experiments on a greater scale.

Google Optimize

One of the most powerful A/B testing tools available is Google Optimize. This makes it one of the most difficult-to-use tools as well. It was designed for small and medium-sized businesses that want to conduct website experiments to identify the best user experience for each different user group.

Google Optimize allows you to quickly and easily generate versions of your web pages without any coding using a visual editor. Your pages can be tested on both desktop and mobile devices. You can monitor pageviews, conversions, and sales. You can divide your audience based on browser, device, country, and a lot more options.

If you’re looking to improve your website’s performance, Google Optimize is a great tool to consider. Although it has a high learning curve, it offers extensive capability and versatility that can help you achieve your website goals.

Installation is complicated, but it’s worth taking the time to set it up correctly. The lack of a plugin or direct integration for WordPress can make things tricky, but comprehensive step-by-step manuals are available online that will walk you through the process.

Once you’ve installed Google Optimize, you can start creating experiments. Most website owners’ demands can be satisfied by the free version of the tool, but a paid version is also available for businesses with larger-scale needs.

Now that you know what tools and plugins are for A/B testing WordPress sites let’s talk about what you can expect to learn while digging through all this information.

1- Better understanding of how people react when visiting your pages

Split testing is a useful way better to understand your audience and their behavior on your site. Every time you create an A/B test, you’ll be able to identify changes that improve the conversion rate and, thus, produce better results.

A/B testing also helps you gain insights into your audience’s behavior. A/B testing can provide you with actionable data based on hard facts, which will improve the way you build your marketing campaigns.

2- Improving your website by modifying design and page elements

You can see how people react to modifications to your website. When you change the layout of a page and make some elements bigger, people may react in different ways. A/B testing can help you better identify what works and what doesn’t, which gives you the power to make informed decisions about design and page elements

3- Adapting to the latest changes in digital marketing

A/B testing is also helpful in that it helps you adapt your website to ever-changing trends and changes in digital marketing.

As you test different elements on your pages, you’ll gain valuable insights about what works and what doesn’t work on your site. This information can help you achieve the best conversion rates, allowing you to be more competitive in your niche.

4- Increase your income with better results

A/B testing can help you increase your income by constantly improving your website. By using an A/B testing tool, you’ll be able to identify the elements of your web pages that need improvement and then optimize them for better results.

5- Improve the user experience

You can take all the information you gain from A/B testing and improve your website’s user experience. By better understanding how people react to changes on your site, you’ll be able to improve the user experience in a way that works for them.

Conclusion

Any time you’re unsure how your audience will react to a design change, A/B testing can help you make informed decisions. Split testing is a great way to gain insight into your audience and their behavior on your site. Get a Free quote for your website today.

If you’re looking better to understand your audience and their behavior on your site, you should consider using A/B testing for valuable insights. It provides the power to improve your website by making informed decisions based on hard facts, which has the potential to increase your income and enhance user experience.